Craftsman Collision
Social Media Management, Content Writing, Product & Video Creation, Email Marketing
The Solution
Szizzle Marketing overhauled Craftsman Collision’s content engine to humanize the brand’s expertise and amplify its local footprint, moving the strategy from reactive accident response to year-round community connection.
Tactical Execution:
High-Octane Event Activations: Capitalized on major regional sponsorships—like the REVUP for Men’s Health event—by capturing real-time, high-energy video of the Pit Stop Challenge. Tagging participants transformed a single day of physical footprints into weeks of digital engagement and user-generated content.
“Behind-the-Repair” Short-Form Video: Brought cameras into the shop bays to create dynamic, highly satisfying Reels and TikToks. Visualizing complex tech processes like paint-matching and EV repairs built immense consumer trust before an accident ever occurred.
On-the-Ground Market Tours: Conducted targeted content trips to key hubs (such as Vancouver and Alberta), producing spotlight features on local shop managers, regional awards, and community initiatives to bridge the gap between head office and local audiences.
Results / Impact
By transitioning from static announcements to high-energy visual storytelling, Szizzle Marketing delivered a dramatic lift across Craftsman Collision’s digital footprint.
The Metrics (6-Month Campaign Window):
+45% Core Platform Engagement: Instagram and Facebook shifted from passive notice-boards to active community hubs with a surge in saves, shares, and comments.
2.5x Growth in Video Views: Reels and TikTok content achieved unprecedented organic reach, introducing the brand to hundreds of thousands of next-generation Western Canadian drivers.
Elevated Brand Sentiment: Audience interactions transformed from purely transactional customer service questions into relational praise for local shop teams and community initiatives.
Notable Metrics
1111
Original Published Stories
1111
Original Published Stories
1111
Original Published Stories
